Renova Strategy exists to make buying, selling, and transitioning a business simpler for owners, with unbiased guidance grounded in lived experience on every side of the table.
I founded Renova Strategy because I kept seeing the same gap: owners facing the biggest transaction of their lives with no unbiased voice in the room, someone who had actually been through it to advocate for them, translate what was really happening, and hold the process accountable.
My background spans two decades in business, including every layer of technology, from frontline support through infrastructure, cloud architecture, and executive leadership. I built and sold MSPs of my own, then acquired a technology services company, grew it, and sold it as well. Over the course of my career I navigated M&A from every side of the table.
That means I know what it's like to be the seller wondering if the number is right, the buyer surprised by what due diligence actually reveals, and the founder figuring out what identity looks like on the other side of a transaction. No credential or license replicates that, and it's the perspective I built Renova Strategy to bring into every engagement.
Pedro Oliveira, Founder & Principal
Today, Renova Strategy carries that perspective across mergers and acquisitions advisory and international investor advisory, grounded in professional licensing and two decades of operating experience. Pedro's technology background also informs our due diligence on tech-enabled businesses, where the systems and data beneath the financials often shape the deal.
Business brokerage in Florida is conducted under a real estate license. Pedro Oliveira, FL Real Estate Sales Associate, Lic. SL3658759, affiliated with eXp Commercial, LLC.
Our founder Pedro built and sold multiple businesses from the ground up, going through all the emotional and practical complexity that entails. He also acquired, grew, and later sold a business, experiencing firsthand what a deal looks like from the buyer's side as well as the seller's.
This matters because the hardest parts of a business transaction aren't the legal or financial mechanics, they're the sleepless nights, the identity questions, the moments of doubt during due diligence, and the strange mix of relief and loss that comes when you finally close. Pedro has been through all of it, and that changes the quality of guidance our team provides.
Sold multiple businesses he built and operated, navigating valuation, negotiation, due diligence, and transition from the inside.
Acquired, grew, and sold a business, conducting due diligence, managing integration, and learning what buyers actually need to see.
Our founder has been on both sides of the table through multiple sales and acquisitions of his own businesses: building, acquiring, growing, and selling. Most brokers advise from the outside. Pedro advises from experience, which changes how we prepare you and protect your interests. See our M&A advisory approach.
Yes. In Florida, brokerage of business enterprises and business opportunities is regulated under the state's real estate licensing framework. Pedro holds a Florida real estate sales associate license and practices business brokerage through eXp Commercial, LLC, our affiliated brokerage. His career leading IT and information security, spanning governance, risk, and compliance, also informs our due diligence on tech-enabled businesses.
No. We advise owners of all kinds of small businesses, from service companies and practices to retail and operating businesses with real estate. Pedro's operating background simply means we read what is beneath the financials more closely than most.
We are based in Orlando, Florida and serve business owners across the state and nationwide, along with international investors entering the US market. Start with a free consultation wherever you are.
Let's have a straightforward conversation about where your business stands and how we can help.