About Renova Strategy

A dedicated advisory team,
not just another broker

Renova Strategy exists to make buying, selling, and transitioning a business simpler for owners, with unbiased guidance grounded in lived experience on every side of the table.

We believe every business owner deserves the same caliber of M&A guidance that large companies take for granted, delivered honestly, objectively, and affordably.

Who We Are

An advisory practice built by owners, for owners

Renova Strategy brings an owner's perspective to business brokerage and M&A advisory, grounded in professional licensing and two decades of operating experience, with a particular specialty in international investors entering the U.S. market. Our founder's technology background also informs our due diligence on tech-enabled businesses, where the systems and data beneath the financials often shape the deal.

We work across two service areas, and most engagements draw on both.

Business Brokerage

Representation for owners selling their businesses: preparation, confidential marketing, buyer qualification, negotiation, diligence, and closing.

M&A Advisory

Seller and buyer advisory on valuation, transaction strategy, diligence, deal structure, and execution.

Our team advises in English, Português, Español, and Schweizerdeutsch, which matters in cross-border transactions where nuance in negotiation and due diligence is easy to lose in translation. The people behind that work are introduced below.

English  •  Português  •  Español  •  Schweizerdeutsch

Our Team

The people behind Renova Strategy

Our founder has been on both sides of the table through multiple sales and acquisitions of his own businesses.

Brokerage

Business brokerage transactions are conducted through eXp Commercial, LLC.

Pedro Oliveira, Founder and Principal, Renova Strategy eXp Commercial Member, International Business Brokers Association

Pedro Oliveira

Founder & Principal

Pedro founded Renova Strategy to bring an owner's perspective to business sales and acquisitions. He built and sold multiple businesses, acquired and grew others, and represents owners through the sale and exit process, from valuation and preparation through buyer qualification, negotiation, and closing.

His background spans technology services and information security, including years operating a managed services provider. He brings that operator's understanding to the technology, professional services, and MSP businesses we work with most often, and to the security and compliance questions buyers increasingly raise in diligence.

Pedro holds Florida License SL3658759 and practices through eXp Commercial, LLC. He works with clients in English, Português, Español, and Schweizerdeutsch. He is a member of the International Business Brokers Association (IBBA).

Advisors

Our advisors bring ownership and operating experience to the firm.

Daniel Muller, Business Advisor, Renova Strategy

Daniel Muller

Business Advisor

Daniel brings more than two decades of ownership and operating experience across real estate and service businesses. At Renova Strategy he serves as a business advisor, bringing an owner's perspective to the firm's work. He works with clients in English, Português, and Schweizerdeutsch.

He founded and led a full-service real estate consulting firm in Brazil, growing it into a team of more than two dozen associates and building a client base that included European hotel groups, developers, and private international investors. Structuring complex, multi-party transactions and guiding foreign capital into local opportunities became his specialty, along with the operational side of the business: compliance, internal controls, recruiting, and training.

After relocating to Florida, Daniel founded, grew, and sold a service franchise in Central Florida, managing sales, operations, and client relationships end to end and earning statewide recognition for performance. Having personally navigated the sale of his own business, he understands the seller's side of a transaction from the first conversation through closing.

Daniel is a licensed Florida real estate sales associate practicing in the residential real estate industry, and a commissioned Notary Public in the State of Florida. His role at Renova Strategy is advisory; business brokerage transactions are conducted by our founder through eXp Commercial, LLC.

How We Work

Prepared before market, candid throughout.

Our approach is the same whether we are representing a seller, advising a buyer, or guiding an investor into the U.S. market: do the preparation first, tell the truth throughout, and keep the process disciplined to the closing table.

Preparation First

Before a business goes to market, we put the financials, the documentation, and the business narrative in order, so buyers see a prepared company and their questions already have answers.

Candor

When a deal, a buyer, or the timing is not right, we say so. Our advice is worth more to you than a transaction that should not happen.

Discipline and Confidentiality

We run diligence with structure and keep responses organized and timely, and we protect confidentiality from the first buyer conversation through closing.

Coordination

We coordinate with your attorney, CPA, and lender so that nothing falls between parties and the transaction keeps moving.

Good to Know

Questions owners ask about working with us

What makes Renova Strategy different from other business brokers?

Our team has built, acquired, grown, and sold businesses of our own, and that ownership experience shapes how we prepare you and protect your interests; see our team above.

Is Pedro licensed to broker business sales in Florida?

Yes. In Florida, brokerage of business enterprises and business opportunities is regulated under the state's real estate licensing framework. Pedro holds a Florida real estate sales associate license and practices business brokerage through eXp Commercial, LLC, our affiliated brokerage. His career leading IT and information security, spanning governance, risk, and compliance, also informs our due diligence on tech-enabled businesses.

Do you only work with technology businesses?

No. We advise owners of all kinds of businesses up to $10 million in revenue, from service companies and practices to retail and operating businesses with real estate. Pedro's operating background simply means we read what is beneath the financials more closely than most.

Where are you located, and who do you serve?

We are based in Orlando, Florida and serve business owners across the state and nationwide, along with international investors entering the US market. Start with a free consultation wherever you are.

Want to work with an advisor who's been in your shoes?

Let's have a straightforward conversation about where your business stands and how we can help.

Start a Free Consultation